when you wish upon a star…

…you can sometimes break the box office. i tweeted this article i read on npr this morning regarding disney’s halting production on animated fairy tales due to lackluster box office return and decided it was worth further exploration. according to the article, disney execs have pointed out that this particular genre may have run it’s course for the time being and could be revitalized when someone has a fresh take. well according to access hollywood, universal already has that “fresh take” in the form of a live action version of snow white with the queen of tween, kristen stewart being wooed for the title role. having read and viewed the twilight series (more angst then all of the john hughes films put together with a liberal dash of shoe gazing goth), anything written by the brothers grimm would have a welcome place in a tween franchise proving that fairy tale films are not dead but undergoing a transition that encompasses a wider audience. hello box office! anyone who has worked in consumer products knows that what starts with big sister, usually trickles down to little sister thereby igniting the trend all over again. what’s so disappointing is that disney already planted the seeds years ago with the above images from one of it’s viral advertising campaigns shot by annie liebovitz. it’s just a shame that disney would wait for another studio to own this genre and then pick up sloppy seconds. i understand that shareholders expect returns but major growth is not going to happen without some projected risks…